Advertisers in the US for the first time spent more money online than in newspapers in 2010, according to a new report released Monday by digital tracking website eMarketer.
Advertisers spent $25.8 billion in online advertising this year, an increase of 13.9 percent compared with $22.78 billion in newspaper ads, a decline of 8.2 percent, according to eMarketer.
“Marketers are devoting bigger shares of their budgets to digital media as they see more customers shifting time toward the web,” eMarketer CEO Geoff Ramsey said. “Online ads, especially search ads, are increasingly seen by many marketers as a more reliable bet than print
ads, which are are often difficult to tie to a measurable financial result.”
The study also projected that the amount spent by advertisers online will increase from $25.8 billion in 2010 to $40.5 billion by 2014.
Meanwhile newspaper advertising is expected to continue its decline. The company estimated that newspaper advertising will slide 6 percent in 2011 to $21.4 billion in 2011.
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